Posts Tagged ‘social media marketing’
8 Takeaways from the Social Media Strategies Summit
8 Takeaways from the Social Media Strategies Summit The Social Media Strategies Summit took place this past week at the Union League Club in Chicago. It definitely stood out as one of the more valuable and well-organized conferences I’ve been to. Hundreds of marketers converged to learn about social media marketing from some of the…
Read MoreSocial Media Marketing 101: Creating Effective Posts
Social Media Marketing 101: Creating Effective Posts When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting…
Read MoreWhat Is A Social Media Manager?
What is a Social Media Manager? Many people are curious about just what we at D. Cohn Communications do. They’ve heard of social media marketing. They know about the importance of marketing in general. They’re just not clear on what social media marketing is or how someone might manage it from outside the company. What…
Read MoreThe Art of Social Video
The Art of Social Video Recently, Facebook updated to automatically play audio for videos, even if you don’t click on them. This means, when you’re scrolling through your feed, you get snippets of sound from video you have no interest in watching. It’s annoying and noisy and distracting to others in the room. No more…
Read MoreHandling Online Complaints
One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of…
Read More5 Lessons From the Front Lines of Social Media Marketing
5 Lessons from the Front Lines of Social Media Marketing Bri and I have been managing social media marketing accounts for businesses and organizations for more than four years. That may not sound like a long time, but social media marketing hasn’t been around that long. We were one of the first companies in the…
Read MoreBetter Social Media in One Week
“I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire…
Read MoreFour Social Media Marketing Misconceptions
Four of the Most Common Social Media Marketing Misconceptions Despite the fact that social media marketing is everywhere, some misconceptions about it linger. Experience tells us that our clients are still confused about some of these points, and we’d like to help set the record straight. It’s Free While it’s true that social media accounts…
Read MoreManaging Change
Managing Change with Social Media Change is bound to happen in your organization. Whether it’s small changes, like a new employee or a new menu item, or big changes, such as a total restructuring of your business, change is an inevitable and unavoidable aspect of business (and life, for that matter). Tons of books have…
Read MoreWendy’s Social Media Snark
Should You Mimic Wendy’s Social Media Snark? Wendy’s fast-food chain has been the darling of the Twitter world this week. After a particularly salty reply (see what I did there?) to a troller, citizens of the Twittersphere have been begging Wendy’s to roast them, write their bios, throw memes at them, and respond to random…
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