Help, My Social Media Marketing Isn’t Working

Social media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping…

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The Role of Followers in Social Media Marketing

The Role of the Follower in Creating a Successful Social Media Marketing Campaign You have social media accounts for your business or organization that need to be updated. Your company signed up for these accounts believing that “everyone else is doing it” and “it’s free, so we should be taking advantage of it.” But perhaps…

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Should I Pay For A Boost?

Social media works as a marketing tool because it encourages Engagement. Engagement means real interactions – clicks, comments, Likes, Shares, Favorites, Retweets, +1s, etc. Without Engagement, your posts are flying out into the universe, but no one cares about them. If no one cares what you’re saying, your marketing strategy isn’t working. The whole point…

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