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Helping untangle the knot

of digital marketing

untangle

Why hire a digital marketing consultant?

Content creation.

Meta Business Suite.

Cost per click.

Landing pages.

Vanity metrics.

YOY growth.

SEO.

GA4.

CMS.

Organic Reach.

User experience.

AI.

Google ads.

Engagement rates.

Bounce rates.

Open rates.

Does digital marketing terminology make your head swim? Are you just posting and praying? Are you wondering why you’re not seeing the growth and performance you need from your social media and website marketing?

Without digital marketing leadership, strategy is often minimal, and staff doesn’t have time to stay abreast of the latest tools, platform updates, and ever-changing best practices. Training is often rudimentary. Website and social media account data analysis is overlooked. Pivoting to more effective approaches is difficult. Creativity and originality are stifled.

That’s where a digital marketing consultant comes in. When building a more robust internal digital marketing staff isn’t an option, a consultant can fill the gap, evaluate your program, create individualized digital marketing plans for your business, and help you and your team optimize your efforts for maximum results – a more active fan base, more website traffic, more customers, and more sales.

Curious if a digital marketing consultant is right for you? Let’s chat, free of charge.

Why D. Cohn Digital Consulting?

Experienced. Intelligent. Lean. Efficient. Personalized. Accessible.

Darlene McCarty Cohn has been working in digital marketing for over a decade, specializing in social media marketing, but well-versed in all elements of online marketing.

In 2012, she founded D. Cohn Communications, one of the first companies in Northwest Indiana to provide social media marketing services to local businesses and organizations. Since then, she has helped over 50 companies maximize their integrated digital marketing efforts, including social media marketing, content marketing, email campaigns, website development, SEO, paid digital advertising, and online branding.

Darlene Cohn

Highlights of her work include:

  • Helping a non-profit exceed their annual fundraising goals by more than $80,000 and 350 donors
  • Saving a non-profit $30,000/year by overhauling their integrated marketing strategy
  • Growing one small business’s customer base by 17% in just a year
  • Guiding a popular small business through a controversial rebranding to ensure its continued success
  • Serving on crisis communications teams for two educational institutions and a law enforcement agency

She now offers holistic digital marketing consulting services at D. Cohn Digital Consulting, providing data-informed strategies and solutions to help companies maximize their digital marketing efforts.

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