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Posts Tagged ‘small business’

Better Social Media in One Week

  “I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire…

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Getting Started on Your Business Page

Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is…

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LinkedIn for Social Marketing

One of the least understood options for social media marketing is LinkedIn. We know LinkedIn as a place for professionals to showcase their individual talents and experiences, to network with other professionals, and to find jobs. How do those options translate into successful marketing opportunities for businesses? Just as with any marketing campaign, owners should…

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Keep Control of Your Brand on Social Media

There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…

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The Myth of Viral Marketing

I once had a potential client tell me outright that she wanted to make a video for a social organization she was founding, and that through Facebook, she could make the video go viral. “I have about 500 friends, and they’ll all like it, and it will go viral.” Sadly, that’s not really how it…

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Keep the Hits Coming to your Facebook Page

You may have seen the panicked posts on Facebook, claiming that without paying to Promote them, small businesses’ Page updates will disappear from users’ News Feeds. This isn’t quite true. Facebook has changed the way it selects which posts show up in which users’ feeds, but that doesn’t mean free business posts are gone forever.…

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