The Proof is in the Posts

The Proof is in the Posts

The Proof is in the Posts, or Why Quality Social Media Marketing is Worth the Investment In marketing, as in all things, quality matters. I’ll be frank, sometimes when we sit down with a potential client, they’re very enthusiastic about the quality and breadth of our services until they see the price. Then sticker shock…

Read More

Social Media Marketing 101: Creating Effective Posts

social media marketing 101: creating effective posts

Social Media Marketing 101: Creating Effective Posts When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting…

Read More

The Downside of Facebooking Too Often

Unless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things…

Read More

Importance of Updates

If I could stress the importance of one aspect of social media marketing, it’s consistency. If you set up social media accounts for your business, you really must keep them up to date.

Read More