The Power of Personality in Social Media Marketing

The Power of Personality in Social Media Marketing Every business and organization has an individual personality. This doesn’t mean a specific person’s nature, but the common voice and tone of your business as a whole. When you craft your brand, you also create the tone of how your business will present itself. This personality should…

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5 2017 Social Media Marketing Resolutions

5 Social Media Marketing Resolutions for 2017 Bucking the already tired trend, I’m going to skip the usual 2017 Social Media Marketing Predictions article and focus a little more closely on this week: 5 Social Media Marketing Resolutions to Make for 2017. Just like cutting down on sugar and working out more often, these are…

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Help, My Social Media Marketing Isn’t Working

Social media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping…

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Promote Your Holiday Events with Facebook Marketing

Recently I found myself in charge of promoting a large, local, annual winter festival. The budget I was given for promotion was nearly $700, based in large part on previous years’ print advertising spending. Obviously, I knew better. The festival director trusted me when I said we’d use only a fraction of that by advertising…

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Too Many Cooks: Multiple Social Media Managers

Too Many Cooks: When You Have Multiple Social Media Managers In a number of workplaces, the job of updating social media accounts falls to multiple people. The thought is that the more people who have access to the accounts, the more regularly they’ll be updated and the job won’t be solely delegated to one person.

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The Role of Followers in Social Media Marketing

The Role of the Follower in Creating a Successful Social Media Marketing Campaign You have social media accounts for your business or organization that need to be updated. Your company signed up for these accounts believing that “everyone else is doing it” and “it’s free, so we should be taking advantage of it.” But perhaps…

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Yes, You Can Manage Your Own Social Media Marketing

Yes, You Can Manage Your Own Social Media Marketing Many contemporary companies have turned over their social media marketing to an internal employee who may or may not have training in marketing or in social media. These folks are tasked with making regular social media posts because the company does not have the interest or…

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Successful Social Media Campaigns

What Does A Successful Social Media Campaign Look Like? Let’s start with what it’s not. It’s Not More Likes. Believe it or not, getting new followers on social media is relatively easy. On Facebook, you simply pay a small amount to promote your page and bingo! New Likes. On other platforms, you work your networking,…

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Are You Listening?

I, and many other social media experts, have often spoken of the need to use social media to listen as much as we use it to talk. You can post several times a day, but if you’re not listening to your customers’ posts and replies, you’re only doing half the work of a social media…

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