Posts by Darlene McCarty Cohn
Now Hiring: Social Media Manager
Job Opening Social Media Manager Part Time Valparaiso, IN D. Cohn Communications is seeking an individual to help manage social media accounts for our clients. Most of our clients are businesses and non-profits who look to us for help using their social accounts for marketing purposes. If you’re adept with multiple social media platforms, up…
Read More7 Ways to Keep Yourself Safe on Social Media
Social media security is a problem. With 68% of American adults on Facebook and 35% of American adults on Instagram, (not to mention YouTube, Twitter, Pinterest, Snapchat, LinkedIn, and more) social media is a treasure trove of data just waiting to be stolen. When you create social media accounts, you share all manner of data…
Read MoreNo Website, No Social
Somehow it seems both ironic and perfect that our 100th blog (Whoo hoo!!!) doesn’t deal with social media at all, but with probably your most important digital marketing tool: your website.
Read MoreDiversify Your Social Marketing Strategy
Facebook has changed its News Feed algorithm again, and this time, there’s no getting around the fact that Page Reach is going to be affected.
Read MoreOur 2018 Content Marketing Resolutions
Maybe my resolutions will resonate with you. Maybe it will be comforting to know that a digital marketing company struggles with the same things you do.
Read MoreCommunicate Your Story With Digital Marketing
A story has drama, action, dialogue. It has themes. Most importantly, a story provokes emotion.
Read MoreYou Also Need Magic
If your post is boring, it’s not going to matter what time of day you post it; no one is going to care.
Read MoreSocial Media Contests to Avoid (and Some to Try)
Social media contests are a great way to grow and engage your following and drive leads for your business. There are fun ways to structure a contest and build excitement for your brand. However, there are pitfalls to avoid when running a contest on your social media accounts.
Read MoreFive Ways You’re Sabotaging Your Social Marketing
Search for advice about running a social marketing campaign, and you’ll find countless blogs, articles, videos, and white papers offering wisdom. The enormous body of work that’s been created about the topic can lead new marketers and business owners feeling overwhelmed and unsure where to start. Nonetheless, they jump in and try to do their…
Read More10 Ideas to Punch Up Your Posts
A couple of years ago, we published the following tips for creating posts for your social media accounts. We think it deserves to be revisited, and expanded a bit beyond social to include content marketing as a whole. We know many of you still struggle with what kind of content to create. So think of…
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