Posts Tagged ‘marketing’

No Website, No Social

Somehow it seems both ironic and perfect that our 100th blog (Whoo hoo!!!) doesn’t deal with social media at all, but with probably your most important digital marketing tool: your website.

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Email Marketing: What Not to Do

Email Marketing What Not to Do

In our last post, we covered some basic tips for email marketing. When it comes to developing a successful email marketing strategy, it’s just as important to know what pitfalls to avoid. Knowing best practices is great (and crucial), but it’s also good to keep a running list of things not to do when you’re…

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Email Marketing: Do This

Email Marketing What You Should Be Doing

Email Marketing: What You Should Be Doing Chances are you come into contact with email marketing on a daily basis, whether you’re a digital marketer firing off email blasts or a consumer receiving your daily email newsletters from Pottery Barn and Petco. Email marketing is everywhere. While a commonly-used and widely-accepted tactic in today’s digital…

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The Summer of Social

The Summer of Social With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll…

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The Proof is in the Posts

The Proof is in the Posts

The Proof is in the Posts, or Why Quality Social Media Marketing is Worth the Investment In marketing, as in all things, quality matters. I’ll be frank, sometimes when we sit down with a potential client, they’re very enthusiastic about the quality and breadth of our services until they see the price. Then sticker shock…

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You Can’t Pick My Brain

You Can't Pick My Brain

I saw an excellent short video today by social media marketing expert Tara Hunt of Truly Social that really hit home. I (and probably most people in my field) often get asked if folks can “pick my brain” about their social media accounts’ strategy and performance. What they’re looking for is a “quick fix” from…

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Social Media Marketing 101: Creating Effective Posts

social media marketing 101: creating effective posts

Social Media Marketing 101: Creating Effective Posts When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting…

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