Posts Tagged ‘social’

The Summer of Social

The Summer of Social With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll…

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Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of…

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Biting the Blogging Bullet

This morning, we offer yet another insightful blog from the  indefatigable Cassandra Boehlke, this time explaining why blogging is good for you. Yes. YOU. Take it away Cassie: Howdy, folks! It’s a beautiful day in our corner of the digital neighborhood and it got us thinking of you, our friends. We are friends, right? Cool. Friends are…

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Managing Social Media Chaos

The following piece was originally published in our “What’s Up In Social Media with D.” column at ValpoLife.com. A Little Bit of Chaos Q: I recently took a position where I was put in charge of managing my company’s social media accounts. But each department is responsible for making its own posts, and everyone posts…

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Getting Started on Your Business Page

Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is…

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Keep Control of Your Brand on Social Media

There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…

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No One “Likes” Me: Connect with Your Audience

When you create a Facebook page for your business, remember the most important part of social marketing—the “social” part. A Facebook page is not just an online flyer for upcoming events at your place of business; it is a way for you to connect with potential clients. These are three important ways to connect with…

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Social Media Marketing Basics Presentation

Thank you so much to everyone who came out for the Social Media Basics Seminar, and thank you to Regional Federal Credit Union in Valparaiso for hosting it. Thank you also to Blackbird Cafe for the delicious lunch, and to Jesse Cohn. If you missed the presentation, you’ll find a link to the slide show…

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