Wendy’s Social Media Snark
Should You Mimic Wendy’s Social Media Snark? Wendy’s fast-food chain has been the darling of the Twitter world this week. After a particularly salty reply (see what I did there?) to a troller, citizens of the Twittersphere have been begging Wendy’s to roast them, write their bios, throw memes at them, and respond to random…
Read MoreThe Power of Personality in Social Media Marketing
The Power of Personality in Social Media Marketing Every business and organization has an individual personality. This doesn’t mean a specific person’s nature, but the common voice and tone of your business as a whole. When you craft your brand, you also create the tone of how your business will present itself. This personality should…
Read MoreThe Impact of Excellent Customer Service on Social Media
The Impact of Excellent Customer Service on Social Media If I were going to “predict” one thing about 2017’s social media marketing trends, it’s that customer service will rise to the #1 spot of “things your social media marketing should be focused on.” Since when is customer service a marketing tool? It becomes marketing collateral…
Read More5 2017 Social Media Marketing Resolutions
5 Social Media Marketing Resolutions for 2017 Bucking the already tired trend, I’m going to skip the usual 2017 Social Media Marketing Predictions article and focus a little more closely on this week: 5 Social Media Marketing Resolutions to Make for 2017. Just like cutting down on sugar and working out more often, these are…
Read MoreHelp, My Social Media Marketing Isn’t Working
Social media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping…
Read MorePromote Your Holiday Events with Facebook Marketing
Recently I found myself in charge of promoting a large, local, annual winter festival. The budget I was given for promotion was nearly $700, based in large part on previous years’ print advertising spending. Obviously, I knew better. The festival director trusted me when I said we’d use only a fraction of that by advertising…
Read MoreDo I Need Video on Social Media?
Hello from D. Cohn Communications! We’d like to share with you a column first published on ValpoLife.com: Do I Need Video on Social Media? Video posts are on everyone’s mind and the hottest new content option, but you shouldn’t jump in just for the sake of having video. Be intentional about it. Enjoy! Q: I’ve…
Read MoreToo Many Cooks: Multiple Social Media Managers
Too Many Cooks: When You Have Multiple Social Media Managers In a number of workplaces, the job of updating social media accounts falls to multiple people. The thought is that the more people who have access to the accounts, the more regularly they’ll be updated and the job won’t be solely delegated to one person.
Read MoreWhat Social Media Managers Really Do
There’s an Internet meme for social media managers that goes something like this. Six images are subtitled with something along the lines of “What My Friends Think I Do” (play Farmville all day), “What My Mom Thinks I Do,” (a man sitting in front of a bank of huge, state of the art computer screens),…
Read MoreIs Snapchat Right For Marketing My Business
What is Snapchat and Do I Need One For My Business? No doubt you’ve been hearing a lot about Snapchat recently. Snapchat is a social platform that owes more to instant messaging than to more traditional social platforms like Facebook or Twitter. It is completely visual and used heavily by young people. According to Snapchat,…
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