Posts Tagged ‘marketing’
Handling Online Complaints
One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of…
Read MoreThe Benefits and Drawbacks of Social Media Marketing
You no doubt know by now that social media marketing is an essential part of any marketing plan. Businesses and organizations both large and small need to include social media marketing when they’re plotting how to best inform the public about their products and services and attract new clients. While social media is a potent…
Read MoreBetter Social Media in One Week
“I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire…
Read MoreManaging Change
Managing Change with Social Media Change is bound to happen in your organization. Whether it’s small changes, like a new employee or a new menu item, or big changes, such as a total restructuring of your business, change is an inevitable and unavoidable aspect of business (and life, for that matter). Tons of books have…
Read More5 2017 Social Media Marketing Resolutions
5 Social Media Marketing Resolutions for 2017 Bucking the already tired trend, I’m going to skip the usual 2017 Social Media Marketing Predictions article and focus a little more closely on this week: 5 Social Media Marketing Resolutions to Make for 2017. Just like cutting down on sugar and working out more often, these are…
Read MoreDo I Need Video on Social Media?
Hello from D. Cohn Communications! We’d like to share with you a column first published on ValpoLife.com: Do I Need Video on Social Media? Video posts are on everyone’s mind and the hottest new content option, but you shouldn’t jump in just for the sake of having video. Be intentional about it. Enjoy! Q: I’ve…
Read MoreIs Snapchat Right For Marketing My Business
What is Snapchat and Do I Need One For My Business? No doubt you’ve been hearing a lot about Snapchat recently. Snapchat is a social platform that owes more to instant messaging than to more traditional social platforms like Facebook or Twitter. It is completely visual and used heavily by young people. According to Snapchat,…
Read MoreThe Value of Apps
Do I Need An App? We don’t get a whole lot of calls for app development, and we don’t offer it ourselves, but we do occasionally have clients who ask us to recommend an app development company for them. There’s not a lot of agencies I like for app development, but I have a few…
Read MoreRespond Faster
Note: This blog was originally published in our regular “What’s Up In Social Media with D.” column on ValpoLife.com. We made one correction. Respond Faster If you manage your business or organization’s Facebook Page, and you get regular direct messages, you may have noticed the new Response Rate icon at the top left of your…
Read MoreThe Downside of Facebooking Too Often
Unless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things…
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