Posts Tagged ‘marketing’
Importance of Updates
If I could stress the importance of one aspect of social media marketing, it’s consistency. If you set up social media accounts for your business, you really must keep them up to date.
Read MoreWhy Talent Matters in Social Marketing
Why Talent Matters In Social Marketing I have this saying – I may have even written this here before – “You wouldn’t hire your sixteen-year-old son to design your billboard, so why would you trust him with your social marketing?” I am assuming, of course, that your sixteen-year-old son is not a talented graphic designer,…
Read MoreFacebook Ratings
Ratings and Reviews on Facebook Many businesses have questions about the Ratings feature on Facebook. The two biggies are 1. How do I get Ratings on my Page (or How do I turn them off?) and 2. How do I respond to Ratings (and can I delete a bad review?)
Read MoreWho Handles Your Social Media Crisis
The Dreaded Social Media Crisis This piece was originally posted on ValpoLife.com, but I think it’s important enough to merit reposting here. It doesn’t take much to start a social media firestorm: one of your employees says something out of line to a customer, and that customer posts it to Facebook or Twitter, or both.…
Read MoreWhy Canned Social Media Posts Don’t Work
Why Canned Social Media Posts Don’t Work As a company or organization, you have many choices for seeking help with your social media marketing. A quick Google search will reveal many online companies who will provide you with an ongoing stream of posts for your social media outlets. Need Facebook posts or Tweets? They will…
Read MoreMarch 2015 D Cohn Communications Newsletter
Our latest newsletter is out, including the details about our upcoming Spring Seminars — Using Social Media for the Hiring Process and Intro to Facebook Marketing. Take a look here.
Read MoreTen Post Ideas
Ten Post Ideas to Punch Up Your Social Media Marketing We thought it would be nice to follow up our recent ValpoLife.com column, Ten Reasons Your Social Media Marketing Isn’t Working, with some ways to improve your Social Media Marketing. Need some post ideas? Here you go.
Read MoreSharing is Caring
Sharing is Caring I’ve written many times that people get far too caught up in how many followers their social media accounts have. Page Likes and Followers are all well and good, but at the end of the day they only do so much to influence how far your message travels on social media. Let…
Read More12 Days of Digital Marketing Day 9
Who’s ready for more Christmas? Yeah. Neither are we. We’ve only just gotten around to accepting the inevitable approach of Valentine’s Day. But those 12 Days of Christmas blogs are waiting to be finished up. Luckily, they were only tangentially connected to the song in the first place. Our original idea, to profile 12 ways…
Read More12 Days of Digital Marketing: Pinterest
12 Days of Digital Marketing: Day 8, Pinterest Well, we’re way beyond the 12 Days of Christmas, and I don’t know about you, but I’m fine with that. I haven’t given up on my basic blog concept here, though, so stick with me. I am outlining 12 different digital marketing options that are not Facebook.…
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