Posts Tagged ‘Facebook’
12 Days of Digital Media, Part I
The Twelve Days of Digital Marketing: Day One. More frustration has erupted in the wake of Facebook’s latest reveal that it will cut business Pages’ organic reach even further in the interest of encouraging brands to pay for News Feed space. I continue to be perplexed that any business thinks advertising should be free, and…
Read MoreWhat Is Social Media Account Maintenance?
D. Cohn Communications’ most popular service is social media account maintenance, and yet that term is vague enough that it requires explanation. You may be asking, why do I need social marketing, and how does it work? By social media marketing, we are referring to using Facebook pages, Twitter accounts, LinkedIn pages, blogs, and many…
Read MoreShould I Pay For A Boost?
Social media works as a marketing tool because it encourages Engagement. Engagement means real interactions – clicks, comments, Likes, Shares, Favorites, Retweets, +1s, etc. Without Engagement, your posts are flying out into the universe, but no one cares about them. If no one cares what you’re saying, your marketing strategy isn’t working. The whole point…
Read MorePrivacy is a Myth
I. Last week, Apple generously uploaded the new U2 album Songs of Innocence for free to all its iTunes user accounts. Isn’t that nice? Not everyone thought so. They claimed it was presumptuous and invasive for iTunes to access their user accounts and upload music they didn’t want without their permission. Maybe it was. Nonetheless,…
Read More5 Tips to Facebook Like a Pro
Thank you to Russ Capellari, Jr. for designing this amazing infographic for D. Cohn Communications — Five Tips To Using Facebook Like a Pro.
Read MoreManaging Social Media Chaos
The following piece was originally published in our “What’s Up In Social Media with D.” column at ValpoLife.com. A Little Bit of Chaos Q: I recently took a position where I was put in charge of managing my company’s social media accounts. But each department is responsible for making its own posts, and everyone posts…
Read MoreJargon, Buzzwords, and Slang
33 Social Media Buzzwords You Should Know There are literally thousands of terms, phrases and buzzwords related to the digital marketing and social media industries. With new platforms coming out every day, bringing even more jargon with them, we decided to look into our crystal ball. Do you know what we saw in the future?…
Read MoreFive Things You May Not Know
Five Things You May Not Know about Social Media 1.Posts made by brands on Facebook that are 40 characters in length or less are said to receive significantly more – as much as 86% more, according to this Social Media Today article – “likes” and comments. 2. Digital marketing requires a wide array of skills,…
Read MoreGetting Started on Your Business Page
Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is…
Read MoreKeep Control of Your Brand on Social Media
There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…
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