12 Days of Digital Marketing: Day 8, Pinterest Well, we’re way beyond the 12 Days of Christmas, and I don’t know about you, but I’m fine with that. I haven’t given up on my basic blog concept here, though, so stick with me. I am outlining 12 different digital marketing options that are not Facebook.…

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Technically, we have entered the actual 12 Days of Christmas and I have until January 6th to pop out the next six 12 Days blogs. But let’s be honest, once Christmas Day has passed, all the pomp and circumstance of the season is pretty much over. So maybe the metaphor is tired now. Too bad.…

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12 Days of Digital Marketing Day 6: YouTube Tired of Facebook? We hear you. But don’t despair, there are many other social marketing platforms you may not have considered. Wondering which are right for you? We’ll describe at least as many options as there are Days of Christmas. Welcome to Day 6, and check out…

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12 Days of Digital Marketing: Day 5 Five Golden Rings: or LinkedIn Company Pages Welcome back to the 12 Days of Digital Marketing, in which we rather quirkily pair up 12 alternatives to Facebook marketing with the 12 Days of Christmas. Today’s installment examines the 5 Golden Rings of digital marketing, LinkedIn. When comedian Eddie…

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The following piece was originally published in our “What’s Up In Social Media with D.” column at ValpoLife.com. A Little Bit of Chaos Q: I recently took a position where I was put in charge of managing my company’s social media accounts. But each department is responsible for making its own posts, and everyone posts…

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Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is…

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One of the least understood options for social media marketing is LinkedIn. We know LinkedIn as a place for professionals to showcase their individual talents and experiences, to network with other professionals, and to find jobs. How do those options translate into successful marketing opportunities for businesses? Just as with any marketing campaign, owners should…

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There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…

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