social media
Are You Listening?
I, and many other social media experts, have often spoken of the need to use social media to listen as much as we use it to talk. You can post several times a day, but if you’re not listening to your customers’ posts and replies, you’re only doing half the work of a social media…
Read MoreConsider Video
Video is hot. All the major social media platforms support it now, with either their own video functions or compatibility with other applications. I’m not just talking about YouTube, although that platform remains the most powerful video posting platform. There are loads of other options for creating and posting compelling video now, and they aren’t…
Read MoreRespond Faster
Note: This blog was originally published in our regular “What’s Up In Social Media with D.” column on ValpoLife.com. We made one correction. Respond Faster If you manage your business or organization’s Facebook Page, and you get regular direct messages, you may have noticed the new Response Rate icon at the top left of your…
Read MoreNegative Social Feedback is a Tool
Negative Social Feedback is a Tool I’ve heard many organizations say they’re afraid of establishing a social media presence. Knowing that social media provides venues for people to speak their mind publicly, they imagine the worst: a flood of negative feedback and angry complaints. Let me start by saying that while that’s true, I monitor…
Read MoreThe Downside of Facebooking Too Often
Unless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things…
Read MoreImportance of Updates
If I could stress the importance of one aspect of social media marketing, it’s consistency. If you set up social media accounts for your business, you really must keep them up to date.
Read MoreShould You Mix Business with Politics?
Since the recent Supreme Court ruling on gay marriage, the whole country has been talking about this monumental decision. Nowhere is that more evident than on social media. Unless you live under a rock or have sworn off social media (meaning you probably aren’t reading this blog…), your daily life has been filled with rainbow profile…
Read MoreWhy Talent Matters in Social Marketing
Why Talent Matters In Social Marketing I have this saying – I may have even written this here before – “You wouldn’t hire your sixteen-year-old son to design your billboard, so why would you trust him with your social marketing?” I am assuming, of course, that your sixteen-year-old son is not a talented graphic designer,…
Read MoreFacebook Ratings
Ratings and Reviews on Facebook Many businesses have questions about the Ratings feature on Facebook. The two biggies are 1. How do I get Ratings on my Page (or How do I turn them off?) and 2. How do I respond to Ratings (and can I delete a bad review?)
Read MoreWho Handles Your Social Media Crisis
The Dreaded Social Media Crisis This piece was originally posted on ValpoLife.com, but I think it’s important enough to merit reposting here. It doesn’t take much to start a social media firestorm: one of your employees says something out of line to a customer, and that customer posts it to Facebook or Twitter, or both.…
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