Jargon, Buzzwords, and Slang
33 Social Media Buzzwords You Should Know There are literally thousands of terms, phrases and buzzwords related to the digital marketing and social media industries. With new platforms coming out every day, bringing even more jargon with them, we decided to look into our crystal ball. Do you know what we saw in the future?…
Read MoreSocial Media Workshop 5-22-14
As promised, here’s a link to the PowerPoint presentation accompanying yesterday’s Social Media Marketing Workshop introduction. Social Media Marketing Workshop Presentation — May 22, 2014 Thank you to everyone who came yesterday, and please remember that any comments or questions are welcome.
Read MoreFive Things You May Not Know
Five Things You May Not Know about Social Media 1.Posts made by brands on Facebook that are 40 characters in length or less are said to receive significantly more – as much as 86% more, according to this Social Media Today article – “likes” and comments. 2. Digital marketing requires a wide array of skills,…
Read MoreGetting Started on Your Business Page
Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is…
Read MoreKeep Control of Your Brand on Social Media
There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…
Read MoreNo One “Likes” Me: Connect with Your Audience
When you create a Facebook page for your business, remember the most important part of social marketing—the “social” part. A Facebook page is not just an online flyer for upcoming events at your place of business; it is a way for you to connect with potential clients. These are three important ways to connect with…
Read MoreSocial Media Marketing Basics Presentation
Thank you so much to everyone who came out for the Social Media Basics Seminar, and thank you to Regional Federal Credit Union in Valparaiso for hosting it. Thank you also to Blackbird Cafe for the delicious lunch, and to Jesse Cohn. If you missed the presentation, you’ll find a link to the slide show…
Read MoreFree Seminar: The Basics of Social Media Marketing
Darlene McCarty Cohn explains the basics of a successful social media marketing plan in a free lunchtime seminar at REGIONAL Federal Credit Union’s Valparaiso office. She’ll address the most common questions asked by businesses considering a social media marketing campaign for the first time. • Doesn’t social media just mean Facebook and Twitter? • How…
Read MoreFacebook Tip of the Week: Graph What?
Facebook began rolling out Graph Search to the masses today, and I think you’ll be happy to know what it does. It’s a pretty cool (and a pretty powerful) smart search tool that helps users find EXACTLY what they’re looking for, but it will be digging a bit deeper into your personal info to give…
Read MoreFacebook Tip of the Week: The ‘Top Stories’ vs. ‘Most Recent’ Kerfuffle Explained
This week’s Facebook Tip of the Week deals with one of the most frequent questions I hear about using Facebook: “Why do I have to keep changing my News Feed to show the Most Recent stories?” I can help with that, and there’s some good news on the way, but first, let me explain that…
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