10 Ideas to Punch Up Your Posts

A couple of years ago, we published the following tips for creating posts for your social media accounts. We think it deserves to be revisited, and expanded a bit beyond social to include content marketing as a whole. We know many of you still struggle with what kind of content to create. So think of…

Read More
SEO Search Engine Optimization Website

I recently came across the following question on an online discussion forum, and it’s one I’ve heard many times. How can I improve my SEO by myself? Tricky question, but you can. (I haven’t included the asker’s name or business in the interest of privacy.) Q: “Does Anyone Have Any Cost-Effective Strategies That Would Help…

Read More
Content Marketing for Business

Content Marketing for Non-Marketers I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful digital marketing tool – one you should definitely have in your toolbox.…

Read More
Your Customers Are Talking About You

Your Customers Are Talking About You. Are You Listening? All year long, we have been focusing on the importance of providing a good customer experience on social media. Many digital marketing experts will tell you that the best way to build a following on social media is to post videos, to post at peak times,…

Read More
The Story of Stories

The Story of Stories, or How to Use Stories for Social Marketing Chapter 1: What is a Story? Once upon a time, not so very long ago, a spunky little social media platform called Snapchat was born. Snapchat offered a great new social product: people who used Snapchat could send photos or short video messages…

Read More

The Summer of Social With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll…

Read More
The Proof is in the Posts

The Proof is in the Posts, or Why Quality Social Media Marketing is Worth the Investment In marketing, as in all things, quality matters. I’ll be frank, sometimes when we sit down with a potential client, they’re very enthusiastic about the quality and breadth of our services until they see the price. Then sticker shock…

Read More
8 Takeaways from the Social Media Strategies Summit

8 Takeaways from the Social Media Strategies Summit The Social Media Strategies Summit took place this past week at the Union League Club in Chicago. It definitely stood out as one of the more valuable and well-organized conferences I’ve been to. Hundreds of marketers converged to learn about social media marketing from some of the…

Read More
You Can't Pick My Brain

I saw an excellent short video today by social media marketing expert Tara Hunt of Truly Social that really hit home. I (and probably most people in my field) often get asked if folks can “pick my brain” about their social media accounts’ strategy and performance. What they’re looking for is a “quick fix” from…

Read More
social media marketing 101: creating effective posts

Social Media Marketing 101: Creating Effective Posts When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting…

Read More