Sharing is Caring
I’ve written many times that people get far too caught up in how many followers their social media accounts have. Page Likes and Followers are all well and good, but at the end of the day they only do so much to influence how far your message travels on social media. Let me stress again, the key to a successful social media campaign is interaction. Social media is about making connections, and the goal is to get people talking – not following. Get people interested in your posts, and the Likes and Follows will come naturally.
What you should be concerned with is how many times your posts and Tweets are liked, commented on, shared, favorited, and retweeted. The key to developing a social marketing presence is to create posts that actually inspire people to interact. If you can hit an emotional note, people will respond. Time and again, I see people trying to create a marketing presence simply by posting pictures of their work or sharing memes. They create contests to build followers. That’s only going to work for so long. You need to try and get influencers – other folks with large followings – to react to your posts, and your fans will multiply.
How do you create posts that people react to? Think about what THEY want – not what you want. Why should people care about what you do? Why should they care about your posts? Think about your audience and give them something to be inspired by. Think about what you have or do that people will want to tell their friends and followers about. Remember, social media marketing requires a very different approach from traditional marketing. It’s all about the shares and retweets, and to get shares, you have to hit that emotionally satisfying note.