Posts Tagged ‘marketing’
No Website, No Social
Somehow it seems both ironic and perfect that our 100th blog (Whoo hoo!!!) doesn’t deal with social media at all, but with probably your most important digital marketing tool: your website.
Read MoreDiversify Your Social Marketing Strategy
Facebook has changed its News Feed algorithm again, and this time, there’s no getting around the fact that Page Reach is going to be affected.
Read MoreIs Your Content Coming Up Short?
Organizations of all sizes are exploring content marketing and determining how they can incorporate strategic content into their overall plans.
Read MoreEmail Marketing: What Not to Do
In our last post, we covered some basic tips for email marketing. When it comes to developing a successful email marketing strategy, it’s just as important to know what pitfalls to avoid. Knowing best practices is great (and crucial), but it’s also good to keep a running list of things not to do when you’re…
Read MoreEmail Marketing: Do This
Email Marketing: What You Should Be Doing Chances are you come into contact with email marketing on a daily basis, whether you’re a digital marketer firing off email blasts or a consumer receiving your daily email newsletters from Pottery Barn and Petco. Email marketing is everywhere. While a commonly-used and widely-accepted tactic in today’s digital…
Read MoreSocial Media Contests to Avoid (and Some to Try)
Social media contests are a great way to grow and engage your following and drive leads for your business. There are fun ways to structure a contest and build excitement for your brand. However, there are pitfalls to avoid when running a contest on your social media accounts.
Read MoreThe Summer of Social
The Summer of Social With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll…
Read MoreThe Proof is in the Posts
The Proof is in the Posts, or Why Quality Social Media Marketing is Worth the Investment In marketing, as in all things, quality matters. I’ll be frank, sometimes when we sit down with a potential client, they’re very enthusiastic about the quality and breadth of our services until they see the price. Then sticker shock…
Read MoreYou Can’t Pick My Brain
I saw an excellent short video today by social media marketing expert Tara Hunt of Truly Social that really hit home. I (and probably most people in my field) often get asked if folks can “pick my brain” about their social media accounts’ strategy and performance. What they’re looking for is a “quick fix” from…
Read MoreSocial Media Marketing 101: Creating Effective Posts
Social Media Marketing 101: Creating Effective Posts When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting…
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