social media
Biting the Blogging Bullet
This morning, we offer yet another insightful blog from the indefatigable Cassandra Boehlke, this time explaining why blogging is good for you. Yes. YOU. Take it away Cassie: Howdy, folks! It’s a beautiful day in our corner of the digital neighborhood and it got us thinking of you, our friends. We are friends, right? Cool. Friends are…
Read MoreManaging Social Media Chaos
The following piece was originally published in our “What’s Up In Social Media with D.” column at ValpoLife.com. A Little Bit of Chaos Q: I recently took a position where I was put in charge of managing my company’s social media accounts. But each department is responsible for making its own posts, and everyone posts…
Read MoreTrust Me: Four Practices for Brands to Be Authentic in a Big Way
Trust Me: Four Practices for Brands to Be Authentic in a Big Way One of the trendy marketing phrases of our day is, “Be Authentic.” On the surface, this sounds like a flippant call to action, asking brands to simply be themselves. However, brands are not human beings. Yes, they are created by human…
Read MoreJargon, Buzzwords, and Slang
33 Social Media Buzzwords You Should Know There are literally thousands of terms, phrases and buzzwords related to the digital marketing and social media industries. With new platforms coming out every day, bringing even more jargon with them, we decided to look into our crystal ball. Do you know what we saw in the future?…
Read MoreSmart Technology Requires a Responsive Website
Knock knock. Who’s there? Your Business. Your Business who? Your Business who lost yet another lead because its website still doesn’t work properly on mobile devices. You may delay but time will not. — Ben Franklin
Read MoreSocial Media Workshop 5-22-14
As promised, here’s a link to the PowerPoint presentation accompanying yesterday’s Social Media Marketing Workshop introduction. Social Media Marketing Workshop Presentation — May 22, 2014 Thank you to everyone who came yesterday, and please remember that any comments or questions are welcome.
Read MoreFive Things You May Not Know
Five Things You May Not Know about Social Media 1.Posts made by brands on Facebook that are 40 characters in length or less are said to receive significantly more – as much as 86% more, according to this Social Media Today article – “likes” and comments. 2. Digital marketing requires a wide array of skills,…
Read MoreBueller? Bueller?
It may look like we vanished, but no! While our webpage was in transition, we didn’t write many new blog posts — you wouldn’t have been able to see them anyway! We didn’t stop writing about social media and marketing, though. If you have a gander at ValpoLife.com, you’ll see we write a column called “What’s…
Read MoreGetting Started on Your Business Page
Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is…
Read MoreLinkedIn for Social Marketing
One of the least understood options for social media marketing is LinkedIn. We know LinkedIn as a place for professionals to showcase their individual talents and experiences, to network with other professionals, and to find jobs. How do those options translate into successful marketing opportunities for businesses? Just as with any marketing campaign, owners should…
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