social media
12 Days of Digital Marketing Day 5
12 Days of Digital Marketing: Day 5 Five Golden Rings: or LinkedIn Company Pages Welcome back to the 12 Days of Digital Marketing, in which we rather quirkily pair up 12 alternatives to Facebook marketing with the 12 Days of Christmas. Today’s installment examines the 5 Golden Rings of digital marketing, LinkedIn. When comedian Eddie…
Read More12 Days of Digital Media Day 3
12 Days of Digital Marketing: Day Three Consider the French Hen of legend, purported to be the lovely Faverolles. It’s showy. Such plumage! It’s often raised as a pet. That said, it’s also apparently an excellent “table bird” and prolific “layer.” Yum. Now let’s imagine, for a moment, that inspired by the lyrics of our…
Read More12 Days of Digital Marketing Day 2
The Twelve Days of Digital Marketing: Day Two Over the next few weeks, we’re looking at 12 digital marketing tools other than Facebook. We’ve got this 12 Days of Christmas theme going, because it seemed like an amusing way to tackle what is frankly, kind of a dry subject. I mean, how do you make…
Read More12 Days of Digital Media, Part I
The Twelve Days of Digital Marketing: Day One. More frustration has erupted in the wake of Facebook’s latest reveal that it will cut business Pages’ organic reach even further in the interest of encouraging brands to pay for News Feed space. I continue to be perplexed that any business thinks advertising should be free, and…
Read MoreWhat Is Social Media Account Maintenance?
D. Cohn Communications’ most popular service is social media account maintenance, and yet that term is vague enough that it requires explanation. You may be asking, why do I need social marketing, and how does it work? By social media marketing, we are referring to using Facebook pages, Twitter accounts, LinkedIn pages, blogs, and many…
Read MoreShould I Pay For A Boost?
Social media works as a marketing tool because it encourages Engagement. Engagement means real interactions – clicks, comments, Likes, Shares, Favorites, Retweets, +1s, etc. Without Engagement, your posts are flying out into the universe, but no one cares about them. If no one cares what you’re saying, your marketing strategy isn’t working. The whole point…
Read MorePrivacy is a Myth
I. Last week, Apple generously uploaded the new U2 album Songs of Innocence for free to all its iTunes user accounts. Isn’t that nice? Not everyone thought so. They claimed it was presumptuous and invasive for iTunes to access their user accounts and upload music they didn’t want without their permission. Maybe it was. Nonetheless,…
Read MoreWe’re Hiring!
JOB POSTING: PART-TIME SOCIAL MARKETING ASSISTANT D. Cohn Communications creates and maintains top-quality, customized digital marketing resources for organizations of all shapes and sizes. We pride ourselves on our unequalled customer service and our commitment to quality, consistency, and creativity. We like to think of ourselves as left-brained artists—creatives with a mighty appreciation for raw…
Read More5 Tips to Facebook Like a Pro
Thank you to Russ Capellari, Jr. for designing this amazing infographic for D. Cohn Communications — Five Tips To Using Facebook Like a Pro.
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