social media marketing
No Website, No Social
Somehow it seems both ironic and perfect that our 100th blog (Whoo hoo!!!) doesn’t deal with social media at all, but with probably your most important digital marketing tool: your website.
Read MoreDiversify Your Social Marketing Strategy
Facebook has changed its News Feed algorithm again, and this time, there’s no getting around the fact that Page Reach is going to be affected.
Read MoreCommunicate Your Story With Digital Marketing
A story has drama, action, dialogue. It has themes. Most importantly, a story provokes emotion.
Read MoreYou Also Need Magic
If your post is boring, it’s not going to matter what time of day you post it; no one is going to care.
Read MoreSocial Media Contests to Avoid (and Some to Try)
Social media contests are a great way to grow and engage your following and drive leads for your business. There are fun ways to structure a contest and build excitement for your brand. However, there are pitfalls to avoid when running a contest on your social media accounts.
Read MoreFive Ways You’re Sabotaging Your Social Marketing
Search for advice about running a social marketing campaign, and you’ll find countless blogs, articles, videos, and white papers offering wisdom. The enormous body of work that’s been created about the topic can lead new marketers and business owners feeling overwhelmed and unsure where to start. Nonetheless, they jump in and try to do their…
Read More10 Ideas to Punch Up Your Posts
A couple of years ago, we published the following tips for creating posts for your social media accounts. We think it deserves to be revisited, and expanded a bit beyond social to include content marketing as a whole. We know many of you still struggle with what kind of content to create. So think of…
Read MoreYour Customers Are Talking About You
Your Customers Are Talking About You. Are You Listening? All year long, we have been focusing on the importance of providing a good customer experience on social media. Many digital marketing experts will tell you that the best way to build a following on social media is to post videos, to post at peak times,…
Read MoreThe Story of Stories
The Story of Stories, or How to Use Stories for Social Marketing Chapter 1: What is a Story? Once upon a time, not so very long ago, a spunky little social media platform called Snapchat was born. Snapchat offered a great new social product: people who used Snapchat could send photos or short video messages…
Read MoreThe Summer of Social
The Summer of Social With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll…
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