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No Website, No Social

Somehow it seems both ironic and perfect that our 100th blog (Whoo hoo!!!) doesn’t deal with social media at all, but with probably your most important digital marketing tool: your website.

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Email Marketing: What Not to Do

Email Marketing What Not to Do

In our last post, we covered some basic tips for email marketing. When it comes to developing a successful email marketing strategy, it’s just as important to know what pitfalls to avoid. Knowing best practices is great (and crucial), but it’s also good to keep a running list of things not to do when you’re…

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Email Marketing: Do This

Email Marketing What You Should Be Doing

Email Marketing: What You Should Be Doing Chances are you come into contact with email marketing on a daily basis, whether you’re a digital marketer firing off email blasts or a consumer receiving your daily email newsletters from Pottery Barn and Petco. Email marketing is everywhere. While a commonly-used and widely-accepted tactic in today’s digital…

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The Story of Stories

The Story of Stories

The Story of Stories, or How to Use Stories for Social Marketing Chapter 1: What is a Story? Once upon a time, not so very long ago, a spunky little social media platform called Snapchat was born. Snapchat offered a great new social product: people who used Snapchat could send photos or short video messages…

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The Summer of Social

The Summer of Social With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll…

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Social Media Marketing 101: Creating Effective Posts

social media marketing 101: creating effective posts

Social Media Marketing 101: Creating Effective Posts When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting…

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The Art of Social Video

Art of Social Video

The Art of Social Video Recently, Facebook updated to automatically play audio for videos, even if you don’t click on them. This means, when you’re scrolling through your feed, you get snippets of sound from video you have no interest in watching. It’s annoying and noisy and distracting to others in the room. No more…

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