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No Website, No Social
Somehow it seems both ironic and perfect that our 100th blog (Whoo hoo!!!) doesn’t deal with social media at all, but with probably your most important digital marketing tool: your website.
Read MoreDiversify Your Social Marketing Strategy
Facebook has changed its News Feed algorithm again, and this time, there’s no getting around the fact that Page Reach is going to be affected.
Read MoreOur 2018 Content Marketing Resolutions
Maybe my resolutions will resonate with you. Maybe it will be comforting to know that a digital marketing company struggles with the same things you do.
Read MoreYou Also Need Magic
If your post is boring, it’s not going to matter what time of day you post it; no one is going to care.
Read MoreEmail Marketing: What Not to Do
In our last post, we covered some basic tips for email marketing. When it comes to developing a successful email marketing strategy, it’s just as important to know what pitfalls to avoid. Knowing best practices is great (and crucial), but it’s also good to keep a running list of things not to do when you’re…
Read MoreEmail Marketing: Do This
Email Marketing: What You Should Be Doing Chances are you come into contact with email marketing on a daily basis, whether you’re a digital marketer firing off email blasts or a consumer receiving your daily email newsletters from Pottery Barn and Petco. Email marketing is everywhere. While a commonly-used and widely-accepted tactic in today’s digital…
Read MoreThe Story of Stories
The Story of Stories, or How to Use Stories for Social Marketing Chapter 1: What is a Story? Once upon a time, not so very long ago, a spunky little social media platform called Snapchat was born. Snapchat offered a great new social product: people who used Snapchat could send photos or short video messages…
Read MoreThe Summer of Social
The Summer of Social With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll…
Read MoreSocial Media Marketing 101: Creating Effective Posts
Social Media Marketing 101: Creating Effective Posts When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting…
Read MoreThe Art of Social Video
The Art of Social Video Recently, Facebook updated to automatically play audio for videos, even if you don’t click on them. This means, when you’re scrolling through your feed, you get snippets of sound from video you have no interest in watching. It’s annoying and noisy and distracting to others in the room. No more…
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