Posts Tagged ‘customer service’
Five Ways You’re Sabotaging Your Social Marketing
Search for advice about running a social marketing campaign, and you’ll find countless blogs, articles, videos, and white papers offering wisdom. The enormous body of work that’s been created about the topic can lead new marketers and business owners feeling overwhelmed and unsure where to start. Nonetheless, they jump in and try to do their…
Read MoreYour Customers Are Talking About You
Your Customers Are Talking About You. Are You Listening? All year long, we have been focusing on the importance of providing a good customer experience on social media. Many digital marketing experts will tell you that the best way to build a following on social media is to post videos, to post at peak times,…
Read MoreThe Summer of Social
The Summer of Social With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll…
Read MoreHandling Online Complaints
One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of…
Read MoreThe Impact of Excellent Customer Service on Social Media
The Impact of Excellent Customer Service on Social Media If I were going to “predict” one thing about 2017’s social media marketing trends, it’s that customer service will rise to the #1 spot of “things your social media marketing should be focused on.” Since when is customer service a marketing tool? It becomes marketing collateral…
Read MoreRespond Faster
Note: This blog was originally published in our regular “What’s Up In Social Media with D.” column on ValpoLife.com. We made one correction. Respond Faster If you manage your business or organization’s Facebook Page, and you get regular direct messages, you may have noticed the new Response Rate icon at the top left of your…
Read MoreNegative Social Feedback is a Tool
Negative Social Feedback is a Tool I’ve heard many organizations say they’re afraid of establishing a social media presence. Knowing that social media provides venues for people to speak their mind publicly, they imagine the worst: a flood of negative feedback and angry complaints. Let me start by saying that while that’s true, I monitor…
Read MoreFacebook Ratings
Ratings and Reviews on Facebook Many businesses have questions about the Ratings feature on Facebook. The two biggies are 1. How do I get Ratings on my Page (or How do I turn them off?) and 2. How do I respond to Ratings (and can I delete a bad review?)
Read MoreKeep Control of Your Brand on Social Media
There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…
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