social media
7 Ways to Keep Yourself Safe on Social Media
Social media security is a problem. With 68% of American adults on Facebook and 35% of American adults on Instagram, (not to mention YouTube, Twitter, Pinterest, Snapchat, LinkedIn, and more) social media is a treasure trove of data just waiting to be stolen. When you create social media accounts, you share all manner of data…
Read MoreDiversify Your Social Marketing Strategy
Facebook has changed its News Feed algorithm again, and this time, there’s no getting around the fact that Page Reach is going to be affected.
Read MoreCommunicate Your Story With Digital Marketing
A story has drama, action, dialogue. It has themes. Most importantly, a story provokes emotion.
Read MoreYou Also Need Magic
If your post is boring, it’s not going to matter what time of day you post it; no one is going to care.
Read MoreFive Ways You’re Sabotaging Your Social Marketing
Search for advice about running a social marketing campaign, and you’ll find countless blogs, articles, videos, and white papers offering wisdom. The enormous body of work that’s been created about the topic can lead new marketers and business owners feeling overwhelmed and unsure where to start. Nonetheless, they jump in and try to do their…
Read MoreYour Customers Are Talking About You
Your Customers Are Talking About You. Are You Listening? All year long, we have been focusing on the importance of providing a good customer experience on social media. Many digital marketing experts will tell you that the best way to build a following on social media is to post videos, to post at peak times,…
Read MoreThe Story of Stories
The Story of Stories, or How to Use Stories for Social Marketing Chapter 1: What is a Story? Once upon a time, not so very long ago, a spunky little social media platform called Snapchat was born. Snapchat offered a great new social product: people who used Snapchat could send photos or short video messages…
Read MoreThe Summer of Social
The Summer of Social With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll…
Read MoreYou Can’t Pick My Brain
I saw an excellent short video today by social media marketing expert Tara Hunt of Truly Social that really hit home. I (and probably most people in my field) often get asked if folks can “pick my brain” about their social media accounts’ strategy and performance. What they’re looking for is a “quick fix” from…
Read MoreThe Art of Social Video
The Art of Social Video Recently, Facebook updated to automatically play audio for videos, even if you don’t click on them. This means, when you’re scrolling through your feed, you get snippets of sound from video you have no interest in watching. It’s annoying and noisy and distracting to others in the room. No more…
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