marketing
Now Hiring: Social Media Manager
Job Opening Social Media Manager Part Time Valparaiso, IN D. Cohn Communications is seeking an individual to help manage social media accounts for our clients. Most of our clients are businesses and non-profits who look to us for help using their social accounts for marketing purposes. If you’re adept with multiple social media platforms, up…
Read MoreNo Website, No Social
Somehow it seems both ironic and perfect that our 100th blog (Whoo hoo!!!) doesn’t deal with social media at all, but with probably your most important digital marketing tool: your website.
Read MoreDiversify Your Social Marketing Strategy
Facebook has changed its News Feed algorithm again, and this time, there’s no getting around the fact that Page Reach is going to be affected.
Read MoreCommunicate Your Story With Digital Marketing
A story has drama, action, dialogue. It has themes. Most importantly, a story provokes emotion.
Read MoreIs Your Content Coming Up Short?
Organizations of all sizes are exploring content marketing and determining how they can incorporate strategic content into their overall plans.
Read MoreYou Also Need Magic
If your post is boring, it’s not going to matter what time of day you post it; no one is going to care.
Read MoreEmail Marketing: Do This
Email Marketing: What You Should Be Doing Chances are you come into contact with email marketing on a daily basis, whether you’re a digital marketer firing off email blasts or a consumer receiving your daily email newsletters from Pottery Barn and Petco. Email marketing is everywhere. While a commonly-used and widely-accepted tactic in today’s digital…
Read MoreSocial Media Contests to Avoid (and Some to Try)
Social media contests are a great way to grow and engage your following and drive leads for your business. There are fun ways to structure a contest and build excitement for your brand. However, there are pitfalls to avoid when running a contest on your social media accounts.
Read More10 Ideas to Punch Up Your Posts
A couple of years ago, we published the following tips for creating posts for your social media accounts. We think it deserves to be revisited, and expanded a bit beyond social to include content marketing as a whole. We know many of you still struggle with what kind of content to create. So think of…
Read MoreHow to Improve Your SEO
I recently came across the following question on an online discussion forum, and it’s one I’ve heard many times. How can I improve my SEO by myself? Tricky question, but you can. (I haven’t included the asker’s name or business in the interest of privacy.) Q: “Does Anyone Have Any Cost-Effective Strategies That Would Help…
Read More