The Downside of Facebooking Too Often
Unless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things…
Read MoreShould You Mix Business with Politics?
Since the recent Supreme Court ruling on gay marriage, the whole country has been talking about this monumental decision. Nowhere is that more evident than on social media. Unless you live under a rock or have sworn off social media (meaning you probably aren’t reading this blog…), your daily life has been filled with rainbow profile…
Read MoreFacebook Ratings
Ratings and Reviews on Facebook Many businesses have questions about the Ratings feature on Facebook. The two biggies are 1. How do I get Ratings on my Page (or How do I turn them off?) and 2. How do I respond to Ratings (and can I delete a bad review?)
Read MoreSharing is Caring
Sharing is Caring I’ve written many times that people get far too caught up in how many followers their social media accounts have. Page Likes and Followers are all well and good, but at the end of the day they only do so much to influence how far your message travels on social media. Let…
Read More12 Days of Digital Media, Part I
The Twelve Days of Digital Marketing: Day One. More frustration has erupted in the wake of Facebook’s latest reveal that it will cut business Pages’ organic reach even further in the interest of encouraging brands to pay for News Feed space. I continue to be perplexed that any business thinks advertising should be free, and…
Read MoreWhat Is Social Media Account Maintenance?
D. Cohn Communications’ most popular service is social media account maintenance, and yet that term is vague enough that it requires explanation. You may be asking, why do I need social marketing, and how does it work? By social media marketing, we are referring to using Facebook pages, Twitter accounts, LinkedIn pages, blogs, and many…
Read MoreShould I Pay For A Boost?
Social media works as a marketing tool because it encourages Engagement. Engagement means real interactions – clicks, comments, Likes, Shares, Favorites, Retweets, +1s, etc. Without Engagement, your posts are flying out into the universe, but no one cares about them. If no one cares what you’re saying, your marketing strategy isn’t working. The whole point…
Read MorePrivacy is a Myth
I. Last week, Apple generously uploaded the new U2 album Songs of Innocence for free to all its iTunes user accounts. Isn’t that nice? Not everyone thought so. They claimed it was presumptuous and invasive for iTunes to access their user accounts and upload music they didn’t want without their permission. Maybe it was. Nonetheless,…
Read More5 Tips to Facebook Like a Pro
Thank you to Russ Capellari, Jr. for designing this amazing infographic for D. Cohn Communications — Five Tips To Using Facebook Like a Pro.
Read MoreManaging Social Media Chaos
The following piece was originally published in our “What’s Up In Social Media with D.” column at ValpoLife.com. A Little Bit of Chaos Q: I recently took a position where I was put in charge of managing my company’s social media accounts. But each department is responsible for making its own posts, and everyone posts…
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