business
The Downside of Facebooking Too Often
Unless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things…
Read MoreImportance of Updates
If I could stress the importance of one aspect of social media marketing, it’s consistency. If you set up social media accounts for your business, you really must keep them up to date.
Read MoreShould You Mix Business with Politics?
Since the recent Supreme Court ruling on gay marriage, the whole country has been talking about this monumental decision. Nowhere is that more evident than on social media. Unless you live under a rock or have sworn off social media (meaning you probably aren’t reading this blog…), your daily life has been filled with rainbow profile…
Read MoreWhy Talent Matters in Social Marketing
Why Talent Matters In Social Marketing I have this saying – I may have even written this here before – “You wouldn’t hire your sixteen-year-old son to design your billboard, so why would you trust him with your social marketing?” I am assuming, of course, that your sixteen-year-old son is not a talented graphic designer,…
Read MoreFacebook Ratings
Ratings and Reviews on Facebook Many businesses have questions about the Ratings feature on Facebook. The two biggies are 1. How do I get Ratings on my Page (or How do I turn them off?) and 2. How do I respond to Ratings (and can I delete a bad review?)
Read MoreWho Handles Your Social Media Crisis
The Dreaded Social Media Crisis This piece was originally posted on ValpoLife.com, but I think it’s important enough to merit reposting here. It doesn’t take much to start a social media firestorm: one of your employees says something out of line to a customer, and that customer posts it to Facebook or Twitter, or both.…
Read MoreWhy Canned Social Media Posts Don’t Work
Why Canned Social Media Posts Don’t Work As a company or organization, you have many choices for seeking help with your social media marketing. A quick Google search will reveal many online companies who will provide you with an ongoing stream of posts for your social media outlets. Need Facebook posts or Tweets? They will…
Read MoreMarch 2015 D Cohn Communications Newsletter
Our latest newsletter is out, including the details about our upcoming Spring Seminars — Using Social Media for the Hiring Process and Intro to Facebook Marketing. Take a look here.
Read MoreTen Post Ideas
Ten Post Ideas to Punch Up Your Social Media Marketing We thought it would be nice to follow up our recent ValpoLife.com column, Ten Reasons Your Social Media Marketing Isn’t Working, with some ways to improve your Social Media Marketing. Need some post ideas? Here you go.
Read MoreSharing is Caring
Sharing is Caring I’ve written many times that people get far too caught up in how many followers their social media accounts have. Page Likes and Followers are all well and good, but at the end of the day they only do so much to influence how far your message travels on social media. Let…
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