12 Days of Digital Media, Part I
The Twelve Days of Digital Marketing: Day One. More frustration has erupted in the wake of Facebook’s latest reveal that it will cut business Pages’ organic reach even further in the interest of encouraging brands to pay for News Feed space. I continue to be perplexed that any business thinks advertising should be free, and…
Read MoreWhat Is Social Media Account Maintenance?
D. Cohn Communications’ most popular service is social media account maintenance, and yet that term is vague enough that it requires explanation. You may be asking, why do I need social marketing, and how does it work? By social media marketing, we are referring to using Facebook pages, Twitter accounts, LinkedIn pages, blogs, and many…
Read MoreShould I Pay For A Boost?
Social media works as a marketing tool because it encourages Engagement. Engagement means real interactions – clicks, comments, Likes, Shares, Favorites, Retweets, +1s, etc. Without Engagement, your posts are flying out into the universe, but no one cares about them. If no one cares what you’re saying, your marketing strategy isn’t working. The whole point…
Read MoreOctober Newsletter
The latest D. Cohn Communications newsletter has hit mailboxes. You can read it by following this link, but it’s even more fun when you receive one all for yourself. Sign up at the bottom of this website. We don’t email often, and we will never share your address. D. Cohn Communications’ October Newletter
Read MorePrivacy is a Myth
I. Last week, Apple generously uploaded the new U2 album Songs of Innocence for free to all its iTunes user accounts. Isn’t that nice? Not everyone thought so. They claimed it was presumptuous and invasive for iTunes to access their user accounts and upload music they didn’t want without their permission. Maybe it was. Nonetheless,…
Read MoreWe’re Hiring!
JOB POSTING: PART-TIME SOCIAL MARKETING ASSISTANT D. Cohn Communications creates and maintains top-quality, customized digital marketing resources for organizations of all shapes and sizes. We pride ourselves on our unequalled customer service and our commitment to quality, consistency, and creativity. We like to think of ourselves as left-brained artists—creatives with a mighty appreciation for raw…
Read More5 Tips to Facebook Like a Pro
Thank you to Russ Capellari, Jr. for designing this amazing infographic for D. Cohn Communications — Five Tips To Using Facebook Like a Pro.
Read MoreDigital Marketing Plan Infographic
Biting the Blogging Bullet
This morning, we offer yet another insightful blog from the indefatigable Cassandra Boehlke, this time explaining why blogging is good for you. Yes. YOU. Take it away Cassie: Howdy, folks! It’s a beautiful day in our corner of the digital neighborhood and it got us thinking of you, our friends. We are friends, right? Cool. Friends are…
Read MoreManaging Social Media Chaos
The following piece was originally published in our “What’s Up In Social Media with D.” column at ValpoLife.com. A Little Bit of Chaos Q: I recently took a position where I was put in charge of managing my company’s social media accounts. But each department is responsible for making its own posts, and everyone posts…
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