Posts Tagged ‘digital marketing’
Our 2018 Content Marketing Resolutions
Maybe my resolutions will resonate with you. Maybe it will be comforting to know that a digital marketing company struggles with the same things you do.
Read MoreCommunicate Your Story With Digital Marketing
A story has drama, action, dialogue. It has themes. Most importantly, a story provokes emotion.
Read MoreIs Your Content Coming Up Short?
Organizations of all sizes are exploring content marketing and determining how they can incorporate strategic content into their overall plans.
Read MoreYou Also Need Magic
If your post is boring, it’s not going to matter what time of day you post it; no one is going to care.
Read MoreFive Ways You’re Sabotaging Your Social Marketing
Search for advice about running a social marketing campaign, and you’ll find countless blogs, articles, videos, and white papers offering wisdom. The enormous body of work that’s been created about the topic can lead new marketers and business owners feeling overwhelmed and unsure where to start. Nonetheless, they jump in and try to do their…
Read MoreHandling Online Complaints
One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of…
Read MoreManaging Change
Managing Change with Social Media Change is bound to happen in your organization. Whether it’s small changes, like a new employee or a new menu item, or big changes, such as a total restructuring of your business, change is an inevitable and unavoidable aspect of business (and life, for that matter). Tons of books have…
Read MoreHelp, My Social Media Marketing Isn’t Working
Social media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping…
Read MoreWhy Talent Matters in Social Marketing
Why Talent Matters In Social Marketing I have this saying – I may have even written this here before – “You wouldn’t hire your sixteen-year-old son to design your billboard, so why would you trust him with your social marketing?” I am assuming, of course, that your sixteen-year-old son is not a talented graphic designer,…
Read More12 Days of Digital Marketing Day 9
Who’s ready for more Christmas? Yeah. Neither are we. We’ve only just gotten around to accepting the inevitable approach of Valentine’s Day. But those 12 Days of Christmas blogs are waiting to be finished up. Luckily, they were only tangentially connected to the song in the first place. Our original idea, to profile 12 ways…
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