January Contest — What’s Your D.?

Sometimes we get asked “What’s the “D” in D. Cohn Communications for?” So Darlene thought she’d liven up a Drab January with a little contest that’s Delightfully easy. All you have to Do is comment on this post or on the D. Cohn Communications Facebook Page with a “D” word of your own, and you’ll be entered into a…

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October Newsletter

The latest D. Cohn Communications newsletter has hit mailboxes. You can read it by following this link, but it’s even more fun when you receive one all for yourself. Sign up at the bottom of this website. We don’t email often, and we will never share your address. D. Cohn Communications’ October Newletter

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Managing Social Media Chaos

The following piece was originally published in our “What’s Up In Social Media with D.” column at ValpoLife.com. A Little Bit of Chaos Q: I recently took a position where I was put in charge of managing my company’s social media accounts. But each department is responsible for making its own posts, and everyone posts…

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Jargon, Buzzwords, and Slang

33 Social Media Buzzwords You Should Know There are literally thousands of terms, phrases and buzzwords related to the digital marketing and social media industries. With new platforms coming out every day, bringing even more jargon with them, we decided to look into our crystal ball. Do you know what we saw in the future?…

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Getting Started on Your Business Page

Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is…

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LinkedIn for Social Marketing

One of the least understood options for social media marketing is LinkedIn. We know LinkedIn as a place for professionals to showcase their individual talents and experiences, to network with other professionals, and to find jobs. How do those options translate into successful marketing opportunities for businesses? Just as with any marketing campaign, owners should…

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Keep Control of Your Brand on Social Media

There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…

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No One “Likes” Me: Connect with Your Audience

When you create a Facebook page for your business, remember the most important part of social marketing—the “social” part. A Facebook page is not just an online flyer for upcoming events at your place of business; it is a way for you to connect with potential clients. These are three important ways to connect with…

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Social Media Marketing Basics Presentation

Thank you so much to everyone who came out for the Social Media Basics Seminar, and thank you to Regional Federal Credit Union in Valparaiso for hosting it. Thank you also to Blackbird Cafe for the delicious lunch, and to Jesse Cohn. If you missed the presentation, you’ll find a link to the slide show…

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