business
5 2017 Social Media Marketing Resolutions
5 Social Media Marketing Resolutions for 2017 Bucking the already tired trend, I’m going to skip the usual 2017 Social Media Marketing Predictions article and focus a little more closely on this week: 5 Social Media Marketing Resolutions to Make for 2017. Just like cutting down on sugar and working out more often, these are…
Read MoreHelp, My Social Media Marketing Isn’t Working
Social media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping…
Read MorePromote Your Holiday Events with Facebook Marketing
Recently I found myself in charge of promoting a large, local, annual winter festival. The budget I was given for promotion was nearly $700, based in large part on previous years’ print advertising spending. Obviously, I knew better. The festival director trusted me when I said we’d use only a fraction of that by advertising…
Read MoreToo Many Cooks: Multiple Social Media Managers
Too Many Cooks: When You Have Multiple Social Media Managers In a number of workplaces, the job of updating social media accounts falls to multiple people. The thought is that the more people who have access to the accounts, the more regularly they’ll be updated and the job won’t be solely delegated to one person.
Read MoreIs Snapchat Right For Marketing My Business
What is Snapchat and Do I Need One For My Business? No doubt you’ve been hearing a lot about Snapchat recently. Snapchat is a social platform that owes more to instant messaging than to more traditional social platforms like Facebook or Twitter. It is completely visual and used heavily by young people. According to Snapchat,…
Read MoreThe Role of Followers in Social Media Marketing
The Role of the Follower in Creating a Successful Social Media Marketing Campaign You have social media accounts for your business or organization that need to be updated. Your company signed up for these accounts believing that “everyone else is doing it” and “it’s free, so we should be taking advantage of it.” But perhaps…
Read MoreYes, You Can Manage Your Own Social Media Marketing
Yes, You Can Manage Your Own Social Media Marketing Many contemporary companies have turned over their social media marketing to an internal employee who may or may not have training in marketing or in social media. These folks are tasked with making regular social media posts because the company does not have the interest or…
Read MoreThe Value of Apps
Do I Need An App? We don’t get a whole lot of calls for app development, and we don’t offer it ourselves, but we do occasionally have clients who ask us to recommend an app development company for them. There’s not a lot of agencies I like for app development, but I have a few…
Read MoreRespond Faster
Note: This blog was originally published in our regular “What’s Up In Social Media with D.” column on ValpoLife.com. We made one correction. Respond Faster If you manage your business or organization’s Facebook Page, and you get regular direct messages, you may have noticed the new Response Rate icon at the top left of your…
Read MoreNegative Social Feedback is a Tool
Negative Social Feedback is a Tool I’ve heard many organizations say they’re afraid of establishing a social media presence. Knowing that social media provides venues for people to speak their mind publicly, they imagine the worst: a flood of negative feedback and angry complaints. Let me start by saying that while that’s true, I monitor…
Read More