Posts by Darlene McCarty Cohn
Respond Faster
Note: This blog was originally published in our regular “What’s Up In Social Media with D.” column on ValpoLife.com. We made one correction. Respond Faster If you manage your business or organization’s Facebook Page, and you get regular direct messages, you may have noticed the new Response Rate icon at the top left of your…
Read MoreNegative Social Feedback is a Tool
Negative Social Feedback is a Tool I’ve heard many organizations say they’re afraid of establishing a social media presence. Knowing that social media provides venues for people to speak their mind publicly, they imagine the worst: a flood of negative feedback and angry complaints. Let me start by saying that while that’s true, I monitor…
Read MoreThe Downside of Facebooking Too Often
Unless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things…
Read MoreImportance of Updates
If I could stress the importance of one aspect of social media marketing, it’s consistency. If you set up social media accounts for your business, you really must keep them up to date.
Read MoreWhy Talent Matters in Social Marketing
Why Talent Matters In Social Marketing I have this saying – I may have even written this here before – “You wouldn’t hire your sixteen-year-old son to design your billboard, so why would you trust him with your social marketing?” I am assuming, of course, that your sixteen-year-old son is not a talented graphic designer,…
Read MoreFacebook Ratings
Ratings and Reviews on Facebook Many businesses have questions about the Ratings feature on Facebook. The two biggies are 1. How do I get Ratings on my Page (or How do I turn them off?) and 2. How do I respond to Ratings (and can I delete a bad review?)
Read MoreWho Handles Your Social Media Crisis
The Dreaded Social Media Crisis This piece was originally posted on ValpoLife.com, but I think it’s important enough to merit reposting here. It doesn’t take much to start a social media firestorm: one of your employees says something out of line to a customer, and that customer posts it to Facebook or Twitter, or both.…
Read MoreWhy Canned Social Media Posts Don’t Work
Why Canned Social Media Posts Don’t Work As a company or organization, you have many choices for seeking help with your social media marketing. A quick Google search will reveal many online companies who will provide you with an ongoing stream of posts for your social media outlets. Need Facebook posts or Tweets? They will…
Read MoreMarch 2015 D Cohn Communications Newsletter
Our latest newsletter is out, including the details about our upcoming Spring Seminars — Using Social Media for the Hiring Process and Intro to Facebook Marketing. Take a look here.
Read MoreTen Post Ideas
Ten Post Ideas to Punch Up Your Social Media Marketing We thought it would be nice to follow up our recent ValpoLife.com column, Ten Reasons Your Social Media Marketing Isn’t Working, with some ways to improve your Social Media Marketing. Need some post ideas? Here you go.
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