No One “Likes” Me: Connect with Your Audience

By Darlene McCarty Cohn | September 25, 2013

When you create a Facebook page for your business, remember the most important part of social marketing—the “social” part. A Facebook page is not just an online flyer for upcoming events at your place of business; it is a way for you to connect with potential clients. These are three important ways to connect with…

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The Myth of Viral Marketing

By Darlene McCarty Cohn | August 28, 2013

I once had a potential client tell me outright that she wanted to make a video for a social organization she was founding, and that through Facebook, she could make the video go viral. “I have about 500 friends, and they’ll all like it, and it will go viral.” Sadly, that’s not really how it…

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Social Media Marketing Basics Presentation

By Darlene McCarty Cohn | August 13, 2013

Thank you so much to everyone who came out for the Social Media Basics Seminar, and thank you to Regional Federal Credit Union in Valparaiso for hosting it. Thank you also to Blackbird Cafe for the delicious lunch, and to Jesse Cohn. If you missed the presentation, you’ll find a link to the slide show…

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Darlene McCarty Cohn is Not a Guru

By Darlene McCarty Cohn | January 3, 2013

Let’s get one thing straight right out of the gate: I am not a Social Media Guru. I’m not a rock star either, but I’d be okay with the fast cars. I’m definitely not a swami. I am simply Darlene McCarty Cohn: writer, marketer, and educator. I’m good with that. “Guru” is a little too…

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