Posts by Darlene McCarty Cohn
Keep Control of Your Brand on Social Media
There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…
Read MoreNo One “Likes” Me: Connect with Your Audience
When you create a Facebook page for your business, remember the most important part of social marketing—the “social” part. A Facebook page is not just an online flyer for upcoming events at your place of business; it is a way for you to connect with potential clients. These are three important ways to connect with…
Read MoreThe Myth of Viral Marketing
I once had a potential client tell me outright that she wanted to make a video for a social organization she was founding, and that through Facebook, she could make the video go viral. “I have about 500 friends, and they’ll all like it, and it will go viral.” Sadly, that’s not really how it…
Read MoreSocial Media Marketing Basics Presentation
Thank you so much to everyone who came out for the Social Media Basics Seminar, and thank you to Regional Federal Credit Union in Valparaiso for hosting it. Thank you also to Blackbird Cafe for the delicious lunch, and to Jesse Cohn. If you missed the presentation, you’ll find a link to the slide show…
Read MoreFree Seminar: The Basics of Social Media Marketing
Darlene McCarty Cohn explains the basics of a successful social media marketing plan in a free lunchtime seminar at REGIONAL Federal Credit Union’s Valparaiso office. She’ll address the most common questions asked by businesses considering a social media marketing campaign for the first time. • Doesn’t social media just mean Facebook and Twitter? • How…
Read MoreChristmas !&%@(?
I keep telling people, “It’s not rocket science,” but so far, all I get in return are amused smiles. Successful social marketing can be very simple, but it comes with some preparation. Social marketing is time consuming. It’s resource consuming. And yes, someone like me comes into the room with a good bit of research, education…
Read MoreLiving the Good Life
Today I simply offer my recap of the Second Annual Good LIFE Awards, published on ValpoLife.com: “Living the Good Life.” Enjoy.
Read MoreFacebook Tip of the Week: Graph What?
Facebook began rolling out Graph Search to the masses today, and I think you’ll be happy to know what it does. It’s a pretty cool (and a pretty powerful) smart search tool that helps users find EXACTLY what they’re looking for, but it will be digging a bit deeper into your personal info to give…
Read MoreFacebook Tip of the Week: The ‘Top Stories’ vs. ‘Most Recent’ Kerfuffle Explained
This week’s Facebook Tip of the Week deals with one of the most frequent questions I hear about using Facebook: “Why do I have to keep changing my News Feed to show the Most Recent stories?” I can help with that, and there’s some good news on the way, but first, let me explain that…
Read MoreFacebook Tip of the Week: Blocking Apps
D. Cohn Communications is unveiling a new feature called “Facebook Tip of the Week.” On Mondays, I’ll be posting a quick tip with answers to the questions I get most often about using Facebook. You can find these tips on our Facebook page, under the Notes tab. Today our tip is about how to block…
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