No Website, No Social

By Darlene McCarty Cohn | February 1, 2018

Somehow it seems both ironic and perfect that our 100th blog (Whoo hoo!!!) doesn’t deal with social media at all, but with probably your most important digital marketing tool: your website.

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How to Improve Your SEO

By Darlene McCarty Cohn | July 23, 2017
SEO Search Engine Optimization Website

I recently came across the following question on an online discussion forum, and it’s one I’ve heard many times. How can I improve my SEO by myself? Tricky question, but you can. (I haven’t included the asker’s name or business in the interest of privacy.) Q: “Does Anyone Have Any Cost-Effective Strategies That Would Help…

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Content Marketing for Non-Marketers

By Darlene McCarty Cohn | July 14, 2017
Content Marketing for Business

Content Marketing for Non-Marketers I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful digital marketing tool – one you should definitely have in your toolbox.…

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Biting the Blogging Bullet

By Darlene McCarty Cohn | July 21, 2014

This morning, we offer yet another insightful blog from the  indefatigable Cassandra Boehlke, this time explaining why blogging is good for you. Yes. YOU. Take it away Cassie: Howdy, folks! It’s a beautiful day in our corner of the digital neighborhood and it got us thinking of you, our friends. We are friends, right? Cool. Friends are…

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