Successful Social Media Campaigns

By Darlene McCarty Cohn | March 10, 2016

What Does A Successful Social Media Campaign Look Like? Let’s start with what it’s not. It’s Not More Likes. Believe it or not, getting new followers on social media is relatively easy. On Facebook, you simply pay a small amount to promote your page and bingo! New Likes. On other platforms, you work your networking,…

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Should I Pay For A Boost?

By Darlene McCarty Cohn | October 21, 2014

Social media works as a marketing tool because it encourages Engagement. Engagement means real interactions – clicks, comments, Likes, Shares, Favorites, Retweets, +1s, etc. Without Engagement, your posts are flying out into the universe, but no one cares about them. If no one cares what you’re saying, your marketing strategy isn’t working. The whole point…

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